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I am convinced that one of the logical reasons why ineffective and unmotivated learning so frequently occurs is because of the lack of motivation planning on the part of many instructors.. I contend that for an adult to learn and want to learn (motivated learning), motivation planning is necessary. Blaming the learners for being unresponsive to instruction that is actually poorly designed or implemented in terms of its motivational influence is a common reaction among many instructors.
Raymond J. Wlodkowski

Introduction