Linking People, Learning & Performance
 Rock Valley ASTD NEWSLETTER
August 2000

  Elections   Learning about eLearning   Servant Leadership   Links We Like
Board Meeting Minutes    
Write E-Mails to Generate Action
New ASTD Logo  The Future is Here   Member's Corner
Career Opportunity    Newsletter Deadline

ELECTIONS
All the Board candidates were accepted. Thank you to everyone who voted using the online system. It was interesting to see that every member that voted used the online voting form.

WHAT'S HAPPENING?
Check out the online
Event Calendar
LINKS WE LIKE

Training Media Review
If you purchase paper, video, CBT or online training this is the site you need.
Read other people's evaluations and add your own.


Free Management Library
675 Free Links and articles about organizational and management topics.

Free Surveys and Assessments
Personality, Time Management, Career Development and more


Quoteland
Need the perfect quote to add impact to your training? Ever wonder who really said that? Take a look, it's a great resource.


Big Dog
Anything you'd ever want to know about learning styles, multiple intelligence, action learning, ice breakers, training tools, instructional design, mind & concept mapping, SME's and tons more.


Management Goes to the Movies
A unique, cost effective and interesting approach to presenting management, conflict, team and other skills.


ASTD National & Learning Circuits
Articles about eLearning, evaluations, ROI, management, OD, performance, discussion forums and a lot more.

Above links were submitted by Christie Mason.


Do you have any favorite web sites? Submit them to your Newsletter Editor - Daniel Nelson. You can contact him by phone 815-399-6641 or
email or use our Contact form.

EVENTS

WHEN: September 5th, 2000
WHERE:  New Horizons Computer Learning Center
                     7164 Cherryvale N. Blvd, Rockford
                            (Behind Lou Bachrodt off of Perryville by Harrison)
                                       (815)332-8986
WHO:       Steve Talbott, General Manager, New Horizons

WHAT:
    Learning about eLearning

CBT (Computer Based Training), WBT (Web Based Training), OLL (Online Learning), LDL.(Long Distance Learning), CAL (Computer Assisted Learning), LMS (Learning Management System), LCT (Learner Centered Training), JIT (Just In Time) learning/training, asynchronous, synchronous, multi-sensory, streaming video, chunking, modularity, mapping. The training world is filled with a confusing array of options and acronyms.

Join Steve Talbott, General Manager of New Horizons, for a hands-on overview of how technology is impacting our training industry.

Learn how to create a rich, interactive environment that teaches, prompts and guides your learners towards achieving their learning goals.

Learn how you can apply technology based training tools with a presentation and demonstration of effective and cost-efficient approaches.

Learn how you can use these tools to supplement and support your training needs and the needs of your learners.

Meal Choices: Heavenly Ham - Box Lunch
Choice of Sandwich on French Bread with a side dish, cookie and choice of beverage.

Sandwich Choices:

Heavenly Ham with Cole Slaw
Smoked Turkey with Pasta Salad
Vegetarian with Potato Salad


Beverage Choices: Diet/Regular Coke, Mountain Dew, Sprite, Lemonade

You MUST RSVP by 9/1/00.

Go to Online Reservation Form


WHEN:
   October 3, 2000
WHERE: YWCA
                    4990 E. State, Rockford
                      (815)968-9681
WHO:       Tim Sievers, Highland Community College
WHAT:     Servant Leadership

For the past five years, Highland Community College has embraced a concept called "Servant-Leadership." This presentation will describe what Servant Leadership entails, how it can be used to create a better and more productive working environment, and how the organization and individuals can benefit.

It will also provide resources for further information on the program and an overview of the college's Student Servant Leadership Program, which involves High School juniors and seniors from area schools.

"If you find it in your heart to care for somebody else, you will have succeeded." Maya Angelou

Meal Choices: Cafe le Vau - Box Lunch Choice of Sandwich, cookie and choice of beverage.

Sandwich Choices:

French Country Ham - lettuce, tomato, Mayo, mustard, Swiss cheese
Wood Smoked Turkey lettuce, tomato, green pepper, alfalfa sprouts, Mayo, havarti dill cheese Supreme White Tuna albacore tuna mixed with carrots, lettuce. Tomatoes and Mayo
Simply Vegetable lettuce, tomatoes, cucumber, green peppers, alfalfa sprouts, red onion, cucumber ranch sauce, baby Swiss cheese, havarti dill cheese

Beverage Choices: Diet Coke, Regular Pepsi, Sprite

You MUST RSVP by 9/29/00.

Go to Online Reservation Form

GUEST COLUMN

WRITE E-MAILS TO GENERATE ACTION

By Kevin M. Kelleghan
Copyright © 2000 By Kevin M. Kelleghan

Craft every e-mail message you write into a crisp, slim, intensely informative message. Gone, perhaps forever, are nicely turned phrases in chatty letters. Today's business reader skims, speed reads, flips and scrolls.

Nearly 95% of the information used by business exists on paper; the United States alone generates over 250 million original documents every day. This estimate doesn't even consider the incalculable daily snowstorm of e-mail, web mail, voice mail, and internet chat mail.

The challenge, therefore, is to get your message read in that electronic message blizzard. How? Write every e-mail message to achieve one objective: action.

Every e-mail message must answer a reader's two questions:
    1. Why do you want me to read this?
    2. What do you want me to do about it?

E-mail that fails to answer both questions may suffer the slings and arrows of the page down button impatient readers press to scroll to the next subject line.

To guarantee an action response, organize your e-mail before you begin to write. First, draft your message. Then, go back over it and edit every line, applying the three Action Principles.

ACTION PRINCIPLE NUMBER ONE: Capture the reader's attention.
Today's net-savvy e-mail reader makes snap judgments based on the first line of the message. If you don't hook the reader immediately, you may never get a second chance. Spend extra time improving that first line. Pay special attention to the first word. Verbs are the most effective openers. Whenever possible, use the imperative of a verb as the launch word of your first line. Words such as save, read, send, look, consider, respond, watch out, make, do, and other "command" words hook the reader.  Your reader's eye will slide to the next word to find out what you want the reader to do. That's all you need to take the reader into the rest of your first line.

ACTION PRINCIPLE NUMBER TWO: Keep the reader's attention.
Capturing the reader's attention only gets you to the next line. You must continue to hold the reader's attention, a line at a time. To keep your reader reading, build suspense into each sentence. Start sentences in the body of your message with transition words. Here are examples: Moreover, besides and in addition keep your writing moving. Although, meanwhile, yet, and nevertheless create contrast or change a mood. In fact and overall emphasize a point. Therefore, accordingly and consequently show a result.

ACTION PRINCIPLE NUMBER THREE Capitalize on the reader's attention.
Many writers write marvelous messages, then drop the ball at the end. Never finish a message without an order. "Attached is the contract for your review" tells the reader what's behind that paper clip icon. But it doesn't tell the reader to "Review, sign and return it today." End every e-mail message with a line that tells the reader what you expect. It need not be abrupt or discourteous to be compelling. Add "please" to your final line that urges payment, for example. And make it easy to respond: "Please click on Reply to Author and write 'acknowledged' to let me know you read this."

Today's readers demand brevity and substance. So hook your reader, keep your reader, and command your reader. You'll stand a better chance that your e-mail messages get the action you expect.   



THE FUTURE IS HERE

Take a look at FreeEdu.com.

Is this the future of training? Will we lose our jobs? Tell me what you think by
FAX 815-652-3196
or email
Christie Mason

I'll summarize your comments and present them in the next newsletter.

 

 


NEW ASTD LOGO

ASTD is launching a new logo and graphic identity.

The new positioning state-ment describes ASTD as follows: ASTD acts as a catalyst empowering members and customers to continuously improve and advance workplace learning and performance. We are a community of dedicated professionals who use an unmatched network of resources and expertise to create pathways to our professional objectives and personal aspirations.

While the "American Society for Training & Development" will continue to be used in legal documents, "ASTD" will be appear in all marketing materials, on letterhead, on the Web page, and in other public pieces.



NEWSLETTER DEADLINE
Submissions for the next newsletter must be in by 9/9/2000.




CAREER OPPORTUNITY The Community Emergency Shelter Organization is seeking trainers for Overview of Homelessness, Effective Case Management, Communication Skills, Human Relations Skills, Professional Conduct and Development. To investigate this opportunity contact Norine McCarten at 312-913-2040 X 203.




MEMBERS CORNER
NIU - Rockford Will be offering a Manage-ment for Non-Profit Agencies course this fall. This course is designed to explore the administration and daily management of Not-for-Profit organizations. Contact Dawn Peters 815-753-6149.

BOARD MEETING
The new Board had its first meeting on August 7th, 2000. Every Board member attended the meeting and participated in lively discussions about the topics on the agenda.

MOTIONS PASSED
Member Spotlight - A drawing will be held at each meeting for the opportunity to be featured in the newsletter. Kathleen Alexander will collect and submit the member information to the newsletter editor.

Initiate a Quarterly Outstanding Member award. This recognition will be given to a member who as supported the Chapter by attending meetings, volunteered for committees, or helped support the Chapter in other ways during the Quarter. If the Board cannot determine a deserving member - there will be no award for that quarter.

Board members who are required to attend meetings because of their area of responsibility, are not required to pay the meeting fee. These Board positions required to attend meetings are - President, Treasurer, Program and Membership.

Program Evaluations will be distributed at every meeting. The Board received a sample form and will review and comment. The Program chair will summarize the each meetings ratings, report them to the Board and the membership.

Newsletters and Meeting Notices for future meetings will be available at every meeting.

Bring a Guest - Each member who brings a guest will put their business card into a drawing at each meeting to win a gift certificate.

Newsletters - Members may purchase a 1/4 page marketing space for $25.00. Non-Members, who have appropriate content, may purchase a similar space for $50.00

REPORTS
President - Web pages are complete and will continue to be updated as needed. Presently there are no charges for the web site. At the end of the year, the Board will review traffic and usage to determine the benefits of continuing the web site with its own hosting and domain.

C.O.R.E. - Chapter Operating Requirements. National ASTD is requiring reports on Chapter Mission, Organization, Finances and Member Surveys starting this year. This Chapter is prepared to supply the required information except for mission.

Treasurer - Acting Treasurer , Christie Mason, presented last year's figures and this year's budget.

Program - Programs are scheduled for the year and an 8/8/00 meeting is planned to discuss joint event with SHRM and IMC. Caterers were reviewed and locations are still being investigated. Workforce 2000 has not planned any meetings at this time. No meetings are planned at Bellamy's this year due to space, budget and service issues. Many of this year's meetings will not have a buffet available so it is extremely important that everyone RSVP before the deadline. A best effort will be made to accommodate drop-ins but there is a possibility that a meal will not be available without an RSVP. This year will used to evaluate alternate meeting locations to use for the majority of next year's programs. Locations, food choices and dates for events will be announced in the newsletter and online.

Membership - Acting Membership, Christie Mason, reported that present membership is 72.

DISCUSSIONS
Member Showcase - the Board voted to investigate the concept and make final determination based on members' participation. Potential timing will be in January with multiple presentations from members, invite other associations to participate, and allow a fee based Trade Show/Member Exhibits for Chapter members and other organizations.

Trainers/Speakers Bureau - Develop a service that will promote our members, increase our profile and value to local organizations and be a community resource . Further discussion will take place at the next Board meeting.

By Laws - National ASTD's recommended By Laws were distributed for review. Discussion and voting will occur at the next Board meeting. Greeter/Ambassador - At each meeting there should be someone responsible for greeting guests and making sure they feel welcome. The Membership Chair tries to accomplish this but also has other duties at the meeting. Each meeting should have a Board member, or volunteer Chapter member, designated as the person responsible for that task.

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