Corporate
University Xchange's Pillars of e-Learning Success looks at
the key drivers, challenges, and benefits involved in launching
an e-learning initiative. Sixty-five corporate learning organizations
participated in this study. 2002
Reducing
training-related costs is the chief driver in launching an e-learning
initiative. Nearly 75 percent of corporate learning professionals
indicated that reducing education and training costs was their main
driver for launching an e-learning initiative, followed by providing
training to a geographically dispersed workforce (63 percent), building
employee skills (46 percent), delivering just-in-time information
(42 percent), and delivering to a large audience (40 percent). Corporate
learning practitioners indicated they saved approximately 20 percent
in training-related expenses by delivering e-learning programs.
The percentage of corporate education programs delivered via
the classroom is expected to decrease significantly by 2003 from
64 percent to 39 percent.
The
paradigm for training and development has changed from being a one-time
event to more of a process. Learning is being incorporated
into all stages of an individual's career and the distinctions between
formal and informal learning and training and performance support
are blurring. Based on these changes, many best practice
organizations have realized the great potential in converging knowledge
management systems with e-learning systems. Both systems
share the one common goal of diffusing knowledge throughout an entire
organization. Cap Gemini Ernst and Young, First Consulting Group,
and Level 3 Communications are examples of the many organizations
that have taken on this effort.
Knowledge management systems were common among organizations that
launched their learning initiative 3 - 5 years ago (57 percent),
organizations that offer more than 100 courses (55 percent), and
organizations that have invested more than 30 percent of their overall
education/ training budget in e-learning. IT and professional services
organizations were also trendsetters in this area; with over 60
percent indicating their e-learning infrastructure contained a knowledge
management system
While
the trend in e-learning is to focus on tangible topics, such
as computer applications or IT-related topics, we predict that
in the next 12 - 18 months more corporate learning organizations
will provide e-learning courses that focus on the "softer" side
Currently, e-learning courses for the most part focus on technical
training topics, such as computer or IT-related topics (63
percent), followed by functional training or topics specifically
related to an e-learner's job (18 percent), and soft skill
training, such as leadership or management development (18
percent). e-Learning technologies have become a proven way
for corporate learning organizations to get a consistent message
across the organization to large groups of people quickly.
In addition, organizations have leveraged e-learning technologies
for their new hire orientation programs.
Corporate
learning organizations are leveraging eLearning to provide education
programs and services to their customers. For the most part, corporate
learning organizations are targeting their eLearning efforts to
technical/IT employees (79 percent), customer service representatives
(70 percent), sales employees (69 percent), first line supervisors
(69 percent), professionals - excluding IT staff (69 percent), middle
managers (67 percent), and administrative employees (67 percent).
Twenty-three percent of corporate learning organizations target
their programs to external customers and 13 percent target to suppliers.
IT/professional services firms and mature learning organizations
(organizations that began offering eLearning programs more than
5 years ago) were more likely than any other segment to extend their
offerings to external customers. "Educommerce," using
education to drive commerce while reinforcing a company brand,
is the latest phenomenon sweeping the corporate education marketplace.
While providing education to customers and suppliers is an old practice,
the ability to deliver education to these audiences via eLearning
technologies is expected to make a tremendous impact in the corporate
education marketplace.
Texaco
doesn't view its knowledge management projects as a
"separate investment that must generate standalone returns".
The focus in usually on improving processes or creating new ways of
working.
In general, professionals can spend as much as 3/4s of their time
looking for sources or
information needed to do their jobs, so making
that process faster
will automatically increase productivity,
Information Week, 9/6/2001, Employees Share Pearls of Wisdom
A recent IDC study found that “knowledge workers spend 15 percent to
20 percent of their time actively looking for specific information; however,
these searches are successful less than 50 percent of the time.” Just
calculating the time spent in the unsuccessful searches, the study found that “these
unsuccessful searches could cost a company employing 1000 knowledge workers
$6 million in time lost.”
What
do They Need?
In an October 2003 survey of 1,021 American workers ages
18 or older, by Harris Interactive (margin of error is plus
or minus
3%) the question was asked, “Which one of the following scenarios
is the most critical thing you expect from your technology at work?”:
27% |
Providing
you access to the data that you need to be successful at
your job |
20% |
Connecting
you to the people you work with |
20% |
Simplifying
the business process you have to go through to do your job |
14% |
Making
it easy for you to collaborate with others |
14% |
Making
the busy work as painless as possible |
The relationship between education and productivity at more than
3,100 U.S. workplaces was studied. The study controlled for factors
like the age of equipment, industry, and establishment size.
On average, a 10% increase in the workforce education level led
to an 8.6% gain in total factor productivity. By comparison,
a 10% rise in capital stock - that is, the value of equipment
-increased productivity by just 3.4 percent. The marginal value of investing
in human capital is about 3 times greater than the value of investing
in machinery. Also, for every year of additional education in
a city's workforce,productivity goes up about 2.8%.
Philadelphia: University of Pennsylvania, 1995.
.
...
a research project initiated in 1996 by the Education Development
Centre Inc. (EDC) of Massachusetts. The study was based on in-depth
research involving more than 1,000 employees at seven companies
in seven states,
including Motorola, Boeing, Ford Electronics,
and Siemens.
The two-year study
was conducted by the Center for Workforce Development, a
nonprofit research and
development organization affiliated with the Education
Development Center in Newton, Mass. The $1.6 million study
was funded by the
U.S. Department of Labor, The Pew Charitable Trusts, and
state economic or workforce development agencies from Connecticut,
Florida, Massachusetts,
North Carolina, Pennsylvania, and Washington. The study
has "profound
implications on corporate culture, worker satisfaction, productivity,
and improving the rate of innovation," according to
Monika Aring, co-director of the research project. "researchers
calculated that every hour of formal training yielded a four
hour spillover of informal training. Motorola is proud that
it offers 40 hours of training a year to each employee and now questions
if that is sufficient. Motorola has calculated that it receives
an ROI of 30 dollars for each dollar it invests in employee training.
The researchers identified 13 work-related activities during
which most informal learning occurs. Among
them
Teaming,
which brings together employees with different skills
and responsibilities within the organization to
address problems or goals.
Meetings,
especially those at which employees at many levels are
encouraged to express opinions.
Customer
interactions, especially in companies where customer feedback is encouraged.
Mentoring,
which was most commonly observed as a voluntary and loosely structured association
between a novice and more experienced employees.
Peer-to-peer
communication, which is characterized by interactions among employees at all
levels. |
Training, Jan, 1998,
Learning Ecologies, David Stamps
(A
copy of the original study can be purchased at https://secure.edc.org/publications/prodview.asp?1029)
Training
focuses almost entirely on formal learning. But half to 70% of learning
is informal.
Elliot Masie 2002
100 percent
of technology workers reported that they had to stop their
work several times a day to either look for information to
do their jobs or to provide information to co-workers needing
help. The study concluded that “the data shows technology workers
spend an average of seven hours per week—more than 31 hours
per month—looking for answers, researching issues and solutions
for problems, and helping colleagues do the same. The study
found that by providing content directly in the workflow, workers
could save 3.3 hours per week for “a monthly time savings
of 13.5 hours or just over four labor weeks per year.”
An enterprise with
500 technology workers each spending 7+ hours per week hunting
down answers and information costs a whopping $7.5 million
per year in lost productivity. This
essentially cut lag time by 50 percent, and on average, saved
more than US$6,000 per worker, per year
Information Gathering in the
Electronic Age: The Hidden Cost of the Hunt, Safari, January
2003
Average company spends 85% of operating costs on payroll and less
than 1% for training those people.
There is an estimated 30-1 payoff to improved performance
and profitability from proper training.
Brian Tracy - The Effective Manager
The effect of training on productivity growth is approximately five
times
as much as would be generated by compensation incentives.
Barron, Berger, and Black, 1993; Bishop, 1991
According to a Business Week article (March 1, 1999), Interim
Services and Louis Harris and Associates conducted a survey
that measured the cost of not mentoring employees and providing
poor training. The article stated: "Among employees who
say their company offers poor training, 41% plan to leave within
a year, vs. only 12% of those who rate opportunities excellent.
High turnover isn't cheap.
The survey pegs the cost of losing a typical worker at $50,000."
Workers who want training via computers, TV or internet - 61%
Workers who say they receive it - 21%
May 2000, Training, Rutgers University report
Impact of Improving Customer Service
Better service performers charged about 9% more for their products/services.
Better service performers grew twice as fast and picked up market
share at 6% per year,
while those with poor customer service lost 2% a year.
Profit Impact of Marketing
Great service providers earned a 12% return on sales, Vs 1% for
the rest.
Strategic Planning Institute
There is no significant statistical difference in job performance
between hiring an inexperienced sales person and training them
vs hiring an experienced person.
Summarized statistics from Harvard Business Review, Vol 58, No
5.
25% of workers said they were capable of doing 56% more work.
Why don't they?
33% mentioned one or several of the following reasons:
Not being involved in decision making
Lack of reward for good performance
No opportunity for advancement.
Lack of quality supervision
Inadequate Training
Compensation and Benefits Review, American Management Association,
1997
What motivates Generation X?
Give them responsibility for projects.
Offer constant feedback instead of annual performance reviews.
Help them train for another job.
Offer them access to many different kinds of information.
Adapted from HR Focus, American Management Association, reported
in The Motivational Manager, 1997
What
companies are looking for in employees
-Ability to learn
-Ability to listen and communicate information
-Innovative problem-solving skills
-Knowing how to get things done.
Survey from ASTD, 1997
A
four-year study by the American Society of Training and Development,
2000
Firms who invest $1500 per employee in training
compared to those that spend $125, experience on average:
24% higher gross profit margins and 218% higher income per employee!
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