Enforce Data Integrity	No Orphaned Data.
Provide Drill Down Hierarchies	Created by the Standard Data Model and Interface.
Create Secure Permissions	Multiple Criteria defined with Users, Security Groups, Communities
Perform Mass Updates	Update all Property Values for Selected Products
Manage Large Amounts of Data	Without Creating Custom Code
Add and Manage Properties	Supports a wide variety of Formats, Custom Data Types and Display Types
Relate Products/Documents to Other Products/Documents	Simplify managing Options, Sub Assemblies, Kits, Parts, Accessories, Similar, Promotional, Up-Sell, Cross-Sell, etc

First, let's review our Product Data to determine how we'll organize our data.
 
Then, we'll begin entering data using the major functions of the UI and observe how the data is stored in the supporting database tables.

Properties     Product/Document Types    Related/Linked Types
Families/Groups    Products 

We've also included some Concepts and Clarifications about these functions.